Dick Furniss dips into his archive to present some wonderful images of classic Morris commercials he photographed in the 1980s.
Like Austin, the Morris company, founded by William Morris (who later became Lord Nuffield) in 1893, began motor-car production during the early years of the company, not commencing commercial vehicle building until 1924 in a Soho, Birmingham factory, using largely car-based running units, with the name ‘Commercial’ being added to distinguish them from the Cowley-built cars.
Some three years later, a six-wheeler for up to two-ton payloads was introduced. which proved successful in both civilian and military roles. Then, during the 1930s, several new models for payloads of up to five tons were introduced, these all being petrol-powered. Like Austin, the Morris company also supplied vehicles to the War Department during World War II, but possibly not in such large numbers.
Around 1948, Morris began offering its own, six-cylinder diesel engine for use as an alternative to the six-cylinder petrol engine in the new FV range; a move which proved to be less successful than was hoped, but this diesel continued being sold until 1953.
The Austin and Morris companies were amalgamated in 1951, with production continuing under the ‘BMC’ banner until the Leyland takeover, although both concentrated on the lighter end of the market as will be seen from the following selection of examples from the Morris range, built between 1925 and 1966 and seen at events during the 1980s. It will be noted that several of the Morris commercials included here were ex-GPO vehicles.
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